Business Analytics (BA)

Making business out of analytics

Processen doorgronden

Business Analytics is de wetenschap die zich bezighoudt met het verbeteren van bedrijfsprocessen, waarbij uitgebreid gebruik wordt gemaakt van data en methoden op het snijvlak van de wiskunde en informatica. De hoeveelheid data voor bedrijven groeit explosief. Ook worden bedrijfsprocessen en strategieën steeds gecompliceerder. Daarmee stijgt de vraag naar wiskundig onderbouwde en datagedreven oplossingen enorm.

Business Analytics is een multidisciplinaire opleiding waarbij je processen leert te doorgronden en big data vertaalt naar concrete beslissingen. De opleiding biedt een unieke combinatie tussen de vakgebieden wiskunde, informatica, economie en econometrie. Bovendien word je zowel academisch als praktijkgericht gevormd. Je carrière begint dus hier en nu, aan de bedrijvige Amsterdamse Zuidas. Engels is de voertaal bij deze bachelor, vandaar dat de tekst verder in het Engels is. 


Business Analytics at VU Amsterdam is a unique program by bringing together a combination of disciplines to prepare you for business success. You will learn how to collect and manipulate large data sets, how to analyse these data using statistics and data mining techniques, and how to use your findings to predict the future and make optimal decisions. You will work on a variety of business problems that modern businesses face every day. An example is the prediction of workload, cargo and the number of passengers travelling via Schiphol or specific airlines. Another example is product pricing for big fast food chains, or segmentation and profiling of customers. You may also work on detecting fraud based on a large dataset of financial transactions, or finding ways to mitigate financial risks for banks or insurance companies. It's all about turning (big) data into smart decisions.

BA diagram

The Business Analytics Professional looking further

The decisions and processes that take place within organizations are extremely complicated. They always depend on various factors and are based on complex strategies. With the expansion of computer systems and networks we foresee a world in which everything is connected to everyone. This future will bring a host of business problems that transcend our single discipline. This is precisely why we are bringing together experts from practically all academic disciplines to examine the theme of the Connected World. This means that you will develop a multidisciplinary insight into Business Analytics.

Thinking about becoming a Business Analytics Professional? Come to a taster day

Do you have a broad range of interests and above-average ability in natural sciences, particularly mathematics? And do you have a good command of the English language? In that case we would be happy to meet you during one of our taster days.

As a graduate in Business Analytics you will enjoy a very strong position on the employment market: demand for BA graduates is high. Ninety percent of students enter full-time employment immediately on graduation (and some do so even before graduation). Many are offered a job by the company in which they completed their work placement. The private sector is constantly seeking ways to increase efficiency and effectiveness. A degree in Business Analytics opens up a variety of careers, including (ICT) consultancy (such as KPMG, Capgemini and Deloitte), as a datamining specialist / risk manager in the financial sector or a research career in the academic world.

BA students after graduation 

If you wish to continue your studies after obtaining your Bachelor’s degree, VU Amsterdam also offers an outstanding two-year Master’s programme in Business Analytics. For other Master’s programmes, some of which have no or only a limited number of additional admission requirements, see www.vu.nl/masters.

The problems that Business Analysts are called upon to solve are extremely varied. Our BA graduates have developed strategies for:

  • Public transport — Improving subway routing in Amsterdam and reducing passenger delay.
  • Waiting list reduction — Reducing hospital waiting lists by improving patient planning and doctor availability.
  • Fraud prevention — Detecting patterns in transaction data to Reduce costs due to credit card fraud.
  • Waste reduction — Reducing wastage of expired products for a large supermarket concern.
  • Portfolio management — Compiling the most effective investment portfolio with the best possible spread of risk.
  • Telecommunications — Determining the number of transmission masts needed to ensure good mobile telephone and data connections.
  • Bed capacity — Setting hospital bed capacities such that acute patients can be directly admitted.

VU Matching is a mandatory part of the application procedure for all bachelor’s degree programmes at VU. VU Matching helps you to choose a study programme that suits you best. It consists of a digital questionnaire and a special matching activity related to the study programme.If you apply before May 1, you will automatically receive an invitation for the matching day.

The matching day for Business Analytics is on Thursday, June 9, 2016. During this day we will try to show you a realistic picture of our programme, so you can check for yourself whether it is consistent with your expectations.

During this special day you will actively participate in two lectures related to the content of our programme, followed by exercise classes and computer practicals. You will get a chance to talk to the study advisor and Business Analytics students during lunch and drinks at the end of the matching day. Each of you will also participate in group interviews with our staff, giving you a perfect opportunity to ask questions and get even more insight into Business Analytics bachelor’s degree programme.

If you apply after May 1 or miss the matching day on June 9, you need to send a letter of motivation to matching.beta@vu.nl. You will then be contacted by the study advisor about the next steps.

Would you like some more information about the matching? Contact the matching coordinators of Faculty of Sciences: matching.beta@vu.nl. For general information about VU Matching go to www.vu.nl/vumatching (in Dutch).

Questions? Contact Ellen Mik:
E: e.c.mik@vu.nl

Bachelor information day 5th November 2016
The Bachelor information day is an information day for high school students. On this day you get to know the VU and its various programmes at information stands and presentations. There are two Bachelor days a year. Because most Bachelors at the VU are in Dutch, you'll find that most information about other programmes is also in Dutch

A day as a student
7 March 2016 we organize a ‘taster day (proefstuderen)’ on which you can learn more about the Business Analytics programme. The day begins at 10.00 and continues until approximately 16:00. Interested? You can register now. 

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Admission and Application

Admission criteria and application procedure for international students can be found here.

To be admitted, you must hold a Dutch pre-university school diploma (VWO) or an equivalent to this, with a Mathematics B qualification or its equivalent. You will also need to supply proof of your English-language proficiency.

You can be admitted with the following Dutch profiles:

  • Natuur en Techniek
  • Natuur en Gezondheid (met Wiskunde B)
  • Economie en Maatschappij (met Wiskunde B)
  • Cultuur en Maatschappij (met Wiskunde B)
If you have a Dutch VWO diploma, then you will not be required to furnish further proof of your proficiency in English. If you do not have a Mathematics B qualification, then you can demonstrate your proficiency in maths by taking one of a number of equivalency exams (see Toetsen en taaleisen for more information)

You will be eligible for admission to the Bachelor's in Business Analytics with proof of sufficient proficiency in Mathematics (Mathematics B). You may be required to furnish further proof of you proficiency in English. Check Toetsen en taaleisen for more information.

Dutch applicants who do not fit the categories above and are 21 years of age or older can apply for a colloquium doctum (entrance exam), regardless of their school diploma.

For detailed information on the application process (in Dutch), please visit www.vu.nl/aanmelden.

All applicants must start the application procedure through the Studielink.nl portal. You will then receive an e-mail inviting you to complete your application in the VU student portal, where you will also be asked to submit all documentation needed for the admission procedure.

Deadline: Applicants with a Dutch secondary school diploma must apply before 1 May. You will be informed about your admission within four weeks after the completion of your application (including all required documents).

Apply for Business Analytics components as part of a program elsewhere

If you are studying at another university but wish to include one of VU Amsterdam’s Business Analytics subjects in your program, you must register separately. You can do so at the Student Desk in the Main Building. You will need the following documents:

    A completed application form (which you can obtain from the Student Desk or download from VUnet)
    A letter of permission from your own university or faculty
    Proof that you have paid tuition fees at your own university.

Please confirm your application at least four weeks prior to the start of the program by sending an e-mail to the Program Secretariat.

Contract education        

The Faculty of Exact Sciences offers contract education facilities whereby it is possible to take certain program components without registering as a student. Admissions are dependent on a intake interview with the study advisor must be approved by the Examination board.

Ready to apply?

Great! Please keep the deadline (1 May) in mind, and start applying through the Studielink.nl portal!

How will you be spending your time?

Various types of tuition are used, such as lectures and tutorial groups. Twice each year you will work on a four-week project as part of a small team. You will even start with a project that will take you into a company in the very first week. Actual business cases form the basis of the entire program.

Check out this lecture on Statistical Data Analysis by top-researcher Fetsje Bijma, which is part of the actual curriculum.

Thumbnail Schoolbord

An overview of the bachelor Business Analytics can be found in our year schedule. The colors used in this year schedule indicate the multidisciplinary character of the bachelor Business Analytics.



Vakken
Periode 1
Introduction to Business Analytics
Introduction to Programming (Java)
Calculus 1
Periode 2
Introduction to Business Analytics
Introduction to Programming (Java)
Calculus 2
Periode 3
Project Business Analytics 1
Sets and Combinatorics
Periode 4
Probability Theory
Linear Algebra
Operations Research
Periode 5
Probability Theory
Linear Algebra
Accounting
Periode 6
Project Business Analytics 2
Risk Management

More information about the first year can be found in our course catalogue.

The second year again involves a number of subjects covering mathematics, computer science and business economics.  You will have more advanced courses allowing a shift towards a more realistic, data-driven setting. Again as in in the first year you will work on two projects as part of a small team of fellow students.


Vakken
Periode 1
Statistics
Stochastic Modeling
Advanced Programming
Periode 2
Statistics
Stochastic Modeling
Finance
Periode 3
Project Business Simulation
Periode 4
Statistical Data Analysis
Dynamics and Computation
Machine Learning
Periode 5
Statistical Data Analysis
Dynamics and Computation
Databases
Periode 6
Project Big Data

More information about the second year can be found in our course catalogue.

In the third year, you can opt to take one of the ‘minor’ modules. This enables you to individualise the program according to your own interests and requirements. You might decide to take a minor in an entirely different discipline, thus adding breadth to your studies. Alternatively, you could follow the especially designed minor, deepening the knowledge of Business Analytics.

The Bachelor’s program culminates in a business case project. As part of a small team, you will attempt to solve a real-life business problem. You will visit the company concerned to gather the necessary information. Having arrived at your solution, you will give a presentation to management. The case study provides an excellent insight into the type of problems you will be asked to work on during your professional career.


Vakken
Periode 1
Minor
Periode 2
Minor
Periode 3
Minor
Periode 4
Combinatorial Optimization
History of Science and Philosophy
Business Intelligence and Analytics
Periode 5
Combinatorial Optimization 
History of Science and Philosophy
Scientific Writing, Study and Career
Periode 6
Project Big Data

More information about the third year can be found in our course catalogue.

An overview of the bachelor Business Analytics can be found in our year schedule. The colors used in this year schedule indicate the multidisciplinary character of the bachelor Business Analytics.



Vakken
Periode 1
Introduction to Business Analytics
Introduction to Programming (Java)
Calculus 1
Periode 2
Introduction to Business Analytics
Introduction to Programming (Java)
Calculus 2
Periode 3
Project Business Analytics 1
Sets and Combinatorics
Periode 4
Probability Theory
Linear Algebra
Operations Research
Periode 5
Probability Theory
Linear Algebra
Accounting
Periode 6
Project Business Analytics 2
Risk Management

More information about the first year can be found in our course catalogue.

The second year again involves a number of subjects covering mathematics, computer science and business economics.  You will have more advanced courses allowing a shift towards a more realistic, data-driven setting. Again as in in the first year you will work on two projects as part of a small team of fellow students.


Vakken
Periode 1
Statistics
Stochastic Modeling
Advanced Programming
Periode 2
Statistics
Stochastic Modeling
Finance
Periode 3
Project Business Simulation
Periode 4
Statistical Data Analysis
Dynamics and Computation
Machine Learning
Periode 5
Statistical Data Analysis
Dynamics and Computation
Databases
Periode 6
Project Big Data

More information about the second year can be found in our course catalogue.

In the third year, you can opt to take one of the ‘minor’ modules. This enables you to individualise the program according to your own interests and requirements. You might decide to take a minor in an entirely different discipline, thus adding breadth to your studies. Alternatively, you could follow the especially designed minor, deepening the knowledge of Business Analytics.

The Bachelor’s program culminates in a business case project. As part of a small team, you will attempt to solve a real-life business problem. You will visit the company concerned to gather the necessary information. Having arrived at your solution, you will give a presentation to management. The case study provides an excellent insight into the type of problems you will be asked to work on during your professional career.


Vakken
Periode 1
Minor
Periode 2
Minor
Periode 3
Minor
Periode 4
Combinatorial Optimization
History of Science and Philosophy
Business Intelligence and Analytics
Periode 5
Combinatorial Optimization 
History of Science and Philosophy
Scientific Writing, Study and Career
Periode 6
Project Big Data

More information about the third year can be found in our course catalogue.

Samenvatting Business Analytics

Taal

Engels

Duur

3 years (fulltime)

Aanmelden voor

1 May 2016

Startdatum

1 September 2016

Vorm

Deeltijd, Voltijd

Specialisaties

 

VWO profiel

NG/NT/EM/CM (with maths B)

Interessegebied

Economie, Recht en Bestuur/Informatica, Wiskunde en Bedrijf

Hinke Visser

alumnus Business Analytics

I wanted to do something which combines mathematics and economics. Business Analytics is perfect. A key strength of the program is the projects, which allow you to put theory into practice. We carried out one project on investments and another on water management. You learn to approach economic problems from the mathematical perspective.

Seada van den Herik

Alumnus Business Analytics

afbeelding Seada

Click here to read the article with alumna Seada van den Herik

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